Case Study Legal Chicago, IL Delivered in 58 minutes

Harrington & Associates Law

A law firm that looked like every other law firm — until they didn't.

38
Before (Legal directory template)
100
After (Custom)

The Challenge

Harrington & Associates had a generic template site from a legal directory service. It had no individual practice area pages, no local SEO, and scored 38 on mobile PageSpeed. They were spending $400/month on Google Ads to compensate for their poor organic rankings.

The Solution

Custom site with dedicated pages for each practice area (personal injury, family law, employment law), attorney profiles, client testimonials, and comprehensive local SEO for Chicago. We cut their Google Ads spend by 60% within 90 days by improving organic rankings.

The Results

Mobile PageSpeed
38100+163%
Organic Enquiries
Baseline+240%in 90 days
Google Ads Spend
$400/mo$160/mo-60%
Monthly Cost
$200/mo (directory)$0/moPaid once, owns forever

What we built

Practice area pages
Attorney profiles
Client testimonials
Local SEO for Chicago
Schema markup for legal services
AI-SEO optimization
"We cut our Google Ads spend by 60% because we're now ranking organically for our main practice areas. The ROI has been extraordinary."
— James H., Managing Partner, Harrington & Associates

Want results like these?

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