Question 1

How does it only take an hour?

Accepted Answer

We've refined a tight, repeatable process built around modern tooling and years of pattern recognition. For a Simple Site, we audit your existing site, apply proven conversion principles, and build with speed-optimised code. The result is a site that would take a traditional agency weeks, delivered in a fraction of the time.

Question 2

Why choose a custom website over Wix, Squarespace, or Shopify?

Accepted Answer

Template builders like Wix, Squarespace, Shopify, and Square Online are convenient but come with serious trade-offs: bloated code, slow load times, poor Core Web Vitals scores, limited SEO control, and vendor lock-in. Our custom-built sites are hand-coded for maximum performance, score 100 on PageSpeed, are fully SEO and AI-SEO optimized, and you own the code outright — no monthly platform fees, no lock-in.

Question 3

Do I own the code?

Accepted Answer

Yes, completely. Once your site is delivered and payment is settled, you receive the full source code with no restrictions. Host it anywhere, modify it yourself, hand it to another developer — it's yours. There are no licences, no platform lock-in, and no ongoing fees unless you choose to work with us again.

Question 4

What's included in the comparison deck?

Accepted Answer

Every project ships with a before vs after comparison deck covering: PageSpeed scores (old vs new), Core Web Vitals breakdown, side-by-side design comparison, SEO audit results, AI-SEO readiness score, mobile responsiveness comparison, and a plain-English summary of improvements.

Question 5

What is AI-SEO optimization?

Accepted Answer

AI-SEO (also called Generative Engine Optimization or GEO) is the practice of optimizing your website to appear in AI-generated answers from ChatGPT, Google AI Overviews, Perplexity, and other AI search engines. Every site we build is optimized for both traditional Google search and AI search visibility from day one.

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